Our Label's Vision
Welcome to The McCarthy Label, where the artistry of high-end couture meets the timeless elegance of past eras. Discover our unique collections taking elements from decades past, meticulously handcrafted by Designer Luke and Technical assistant Axel in Regional Victoria, Australia. Join us as we prepare for our 2026 fashion events, showcasing our collection 2026 one-of-a-kind pieces that blend the geometric elements of Art Deco design with luxurious gold accents and precious gemstones.
Explore Our Work:
Our selection of couture clothing, apparel, and accessories continues to expand in design concepts however as we start to release pieces for sale. We want to bring excitement back to the staple fashion shows in Australia. We intend to unveil our first collections in late-mid 2026, there are some events we have expressed interest in attending for our most important creations to date. The intention for the showcase of RIVIVAL, once confirmed. Which will focus on the visual aesthetics of our custom handmade pieces designed and created by Designer Luke J McCarthy and Technical Assistant Axel Karanikis. Each piece reflects our unwavering commitment to quality, functionality, and distinctive style. Browse detailed descriptions, highlighting the intricate features and specifications that define The McCarthy Label. From EXTRA everyday elegance to extraordinary statement pieces, discover designs that resonate with your unique taste and elevate your status as a fashion forward individual. As we like to say “We don’t design for the everyday, We design for the unforgettable.” The aim of our pieces is to create a piece you hold in high regard, something precious that brings joy. When wearing one of our pieces it should add that extra element of CVNT.
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Custom orders A$0.00 -
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Ready-To-Wear A$0.00
New Collection
Be the first to explore our latest couture creations, blending timeless Art Deco inspiration with modern sophistication. Discover exclusive designs, meticulously crafted with the finest materials and exceptional attention to detail. Don't miss the opportunity to own a piece of wearable art that reflects your individuality and embodies the essence of The McCarthy Label.
Bespoke Couture
Experience the ultimate in personalised luxury with our bespoke couture service. Designer Luke James McCarthy and his team will collaborate with you to create a one-of-a-kind garment that perfectly reflects your vision and style. From initial design consultations to final fittings, every detail is carefully considered to ensure a flawless fit and exceptional quality.
"The McCarthy Label's designs are absolutely breathtaking. The quality and attention to detail are unmatched. I feel like I'm wearing a piece of art."
Eleanor Ainsworth
Contact us
Location
Melbourne, Australia